7 reasons why you may need a Digital Marketing strategy
Adapted from Smart Insights
1. You don’t know your online customers well enough
Using digital marketing is the “most measurable medium ever”. If you don’t know who your potential customers are you are not targeting right.
2. Low Digital Marketing Budget
If you don’t take Digital Marketing seriously and rely on Organic Traffic alone without a Paid Traffic
3. You’re directionless and Inconsistent
I find that companies without a digital strategy (and many that do) don’t have clear strategic goal for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. And if you don’t have goals with SMART digital marketing objectives you likely don’t put enough resources to reach the goals and you don’t evaluate through analytics whether you’re achieving those goals.
4. You won’t know your online audience or market share
Customer demand for online services may be underestimated if you haven”t researched this. Perhaps, more importantly, you won’t understand your online marketplace: the dynamics will be different to traditional channels with different types of customer profile and behavior, competitors, propositions and options for marketing communications.
5. Existing and start-up competitors will gain market share
If you’re not devoting enough resources to digital marketing or you’re using an ad-hoc approach with no clearly defined strategies, then your competitors will eat your digital lunch!
6. You don’t have a powerful online value proposition
A clearly defined online customer value proposition tailored to your different target customer personas will help you differentiate your online service encouraging existing and new customers to engage initially and stay loyal. Developing a competitive content marketing strategy is key to this for many organisations since content is what engages your audiences through different channels like search, social, email marketing and on your blog.
7. You rely on your Website to do the trick of selling
Most Business owners rely on their Website or Social Media Chanels to sell for them without a well thought out strategy which you update and refine as your marketing results pour in.
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