7 reasons why you may need a Digital Marketing strategy

7 reasons why you may need a Digital Marketing strategy

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7 reasons why you may need a Digital Marketing strategy

Adapted from Smart Insights

1. You don’t know your online customers well enough
Using digital marketing is the “most measurable medium ever”. If you don’t know who your potential customers are you are not targeting right.

2. Low Digital Marketing Budget
If you don’t take Digital Marketing seriously and rely on Organic Traffic alone without a Paid Traffic

3. You’re directionless and Inconsistent
I find that companies without a digital strategy (and many that do) don’t have clear strategic goal for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. And if you don’t have goals with SMART digital marketing objectives you likely don’t put enough resources to reach the goals and you don’t evaluate through analytics whether you’re achieving those goals.

4. You won’t know your online audience or market share
Customer demand for online services may be underestimated if you haven”t researched this. Perhaps, more importantly, you won’t understand your online marketplace: the dynamics will be different to traditional channels with different types of customer profile and behavior, competitors, propositions and options for marketing communications.

5. Existing and start-up competitors will gain market share
If you’re not devoting enough resources to digital marketing or you’re using an ad-hoc approach with no clearly defined strategies, then your competitors will eat your digital lunch!

6. You don’t have a powerful online value proposition
A clearly defined online customer value proposition tailored to your different target customer personas will help you differentiate your online service encouraging existing and new customers to engage initially and stay loyal. Developing a competitive content marketing strategy is key to this for many organisations since content is what engages your audiences through different channels like search, social, email marketing and on your blog.

7. You rely on your Website to do the trick of selling
Most Business owners rely on their Website or Social Media Chanels to sell for them without a well thought out strategy which you update and refine as your marketing results pour in.

At Ritetrac Consulting Nigeria Ltd. we provide you and your team a highly interactive,practical, result focused Digital Marketing Training Workshop find  Class Details here http://bit.ly/Digitalsavvy
Start a Conversation here https://bit.ly/ritetracenroll and lets chat on Whatsapp http://bit.ly/careerwhatsappchat to understand your Digital Marketing needs.

Digital Marketing Training Workshop

Digital Marketing Training Workshop

Our Training Events

Digital Marketing Training in Nigeria

Course Description:

Traditional “outbound” marketing tactics that dominated the pre-digital/ internet world are now alarmingly ineffective.

We all have the power to filter out advertising and we’re not afraid to use it.

The customer is in control. The communications process begins if and when the customer wants. Without advertising. Without phone calls. Without you.

Instead of pushing out messages via paid media, to reach this customer, you

must put the power of content marketing, search, and social media to work.

The relationship with your brand begins there.

To make your business effective, you have to understand and embrace “Digital Marketing”.

The strategy is to pull people to your business, 2-4-7, 7days a week with our magnetic strategy which this course is all about!


Course Learning Objectives/Benefits:

  1. Digital Marketing Documentary in Nigeria,Introduction to Digital Marketing.

2.Steps to maintaining a Business Website that works- Kickstart your online presence,branding and optimization.

  1. Introduction to SEO(Search Engine Optimization) DIY -Hands-on Sessions -Create a sustainable strategy for generating leads and business online
  2. Email Marketing Tips: Best Platforms to use,Creating your list and Best Practices/Email Etiquette – Communicate easily with your database using segmentation and call to action.
  3. Social Media Accounts: How to optimize your profile and benefits of Key platforms -Facebook,Twitter,LinkedIN,Instagram,Pinterest and Google+ – Social selling strategies that work today.
  4. Master plan for Business Blogging -What is a business blog,How to set up a blog or vlog– WordPress, Blogger,Wix,Squarespace,Strikingly etc -Making use of your own domain, Anatomy of a blog post, Tactics to content curation,Setting up your monthly content plan,Engagement vs website click through and Steps to monetizing your blog. Case studies of some successful blogs.
  5. Low cost and high impact Content Marketing Strategies-Hands-on Sessions – Save on the cost of generating leads.
  6. Driving targeted traffic using content marketing and steps to nurturing your leads- Save on the cost of nurturing leads and turn them to paying clients in a short lifecycle
  7. Measuring your Marketing Efforts using Google Analytics.
  8. Tactics to creating successful advertisement that drive R.O.I on Facebook,Twitter,Instagram and Linkedin. How to set your PPC goals, how to choose and use search keywords in the pay per click campaign, how to write search ads, how to employ suitable geographic targeting and making use of re-marketing.
  9. How to setup your Digital Marketing Agency or Consultancy in Nigeria in 30 days or less.
  10. Growth Hacking Techniques to 10X your Marketing Efforts

Full Course  details https://ritetracconsult.com.ng/training/digital-marketing-training-course

Enroll https://bit.ly/ritetracenroll